Pharma Marketing Management sem 8 (unit 1) hand written notes pdf

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Pharmaceutical marketing refers to the promotion of prescription drugs and other medical products by pharmaceutical companies or their representatives. The marketing strategies employed by these companies are intended to increase the sale of their products and their profits.

Pharmaceutical marketing includes a wide range of activities such as advertising, sales promotion, direct marketing, and public relations. The primary objective of pharmaceutical marketing is to influence doctors, pharmacists, and other healthcare professionals to prescribe or recommend their products to patients.

Advertising is a crucial aspect of pharmaceutical marketing. Advertising can take many forms such as print advertisements, television commercials, and online ads. Prescription drug ads typically focus on the benefits of the drug rather than its potential side effects. Advertising of prescription drugs is regulated by the Food and Drug Administration (FDA) and must be approved before it can be broadcast or published.

Sales promotion is another important tactic used in pharmaceutical marketing. Sales representatives usually visit doctors’ offices to provide them with information about new drugs or to offer samples of new prescription drugs. This tactic helps doctors to be aware of the new medications available in the market, and eventually might lead to them prescribing it.

Direct marketing is another way in which pharmaceutical companies reach their target audience. This marketing technique is done by sending educational materials, product samples, and other promotional items directly to healthcare professionals.

Public relations or PR is used to build and maintain the image of pharmaceutical companies. PR efforts are aimed at creating a positive image of the company and their products in the minds of the general public and healthcare professionals.

Pharmaceutical companies invest millions of dollars in marketing and advertising campaigns each year. The goal of these campaigns is to create brand awareness, educate healthcare professionals about their products, and ultimately increase sales. However, the ethical concerns surrounding pharmaceutical marketing have been brought up frequently. Many believe that these tactics might lead to the overprescription of medications and conflict of interest matters.notes downloading, Hand written notes, Pharmacy notes, MBBS notes, Study material, Dental study material, study material PDF, study material PPT, study Lacture notes, Study science notes, Drugs name, free study material PPT, PDF download Free, paramedical study notes

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