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• Introduction:

Nutraceuticals-
“A food or part of food or nutrition, that
provides health benefits, including
prevention and treatment of disease.”

“Let food be your medicine.”

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Scope: where it is applicable
• Disease conditions

CVS diseases
Cancer

GI diseases
Arthritis

Nutraceuticals
Allergic condition
Oxidative stress

Diabetes
inflammation

Sports activities

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❑Scope of nutraceuticals:
Use in eye diseases
due to its property
to convert into VIT-A

carotenoids
catechin

CVS
Health DHA Tea

extract
melatonin

Reseveratrol
Cancer

Lycopene DHA
prevention

DHA: Docosahexanoic acid(found in fish)
Reseveratrol: found in grape (Antioxidant) Reseveratrol

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Catechin:flavanoid

Opportunities:

• The nutraceuticals industry is a dynamic, evolving industry that offers exciting
opportunities to merge scientific discovery with growing consumer
interest in health-enhancing foods.

• In developed countries nutraceuticals have become a part of the day to day
life. It is used in disease condition such as joint pain, rheumatoid arthritis,
degenerative eye condition, enlarged prostate, perimenopause, weight
management, cardiovascular health, immunomodulators and memory loss.

• Nutraceuticals are available in the form of isolated nutrients, dietary
supplements and specific diets to genetically engineered foods, herbal
products and processed foods such as cereals, soups and beverages.

opportunities are there to forms various forms also.

• The nutraceutical industry presents immense possibilities not only for growth,
but for innovation, experimentation, and market expansion. It is an industry
full of entrepreneurial opportunities.

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Opportunities:

One can explore areas such as-
a) Enhancing crop yields through gene mutation and agriculture

management to ensure the availability of quality resources required for
innovation and research in various product categories.

b) Importing more species of seeds, herbs, plants having medicinal utility
and cultivating them in india to facilitate R & D and reducing the import burden.

c) Fitness and healthcare industry has complemented the growth of the market.
people are agilely inclined towards exercising to tone their bodies, which is a huge
boost to the industry.

d) The government across various regions have encourage the usage of
natural ingredients in various foods, which upticks the demand for nutraceuticals
and drives the entire market.(Poshan abhiyan of INDIA)

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• Currently Indian nutraceuticals market is highly urban-centric. However with
the rise of rural market and if the growth trajectory remains the same, Indian
nutraceuticals market is going to be more than double of current market within
next five years.

• With the rise of lifestyle related diseases in India and penetration in rural India,
the nutraceuticals products going to remain in high demand. This trend will drive
the market for fortified foods and probiotics.

• Nutraceuticals players need to redefine their marketing strategies. The expanding
nutraceuticals market indicates that end-users are seeking minimally processed
food with extra nutritional benefits and organoleptic value.

www.DuRloeMfiexr.ceonmce: Abhishek Kumar*, Sandhya Singh, Rajesh Kumar, Pankaj Maurya, Devendra Nath NUTRACEUTICAL: A NEW SCO7PE AND
OPPORTUNITY OF HEALTHCARE, pharmatutor

❑Future trend of nutraceutical market in India and world:-

• In the nutraceuticals market, India’s export is below USD 1.6 Billion dollars and imports in
nutraceuticals are of USD 2.8 Billion dollars.

(Reference: https://blog.ipleaders.in/emerging-market-nutraceuticals pandemic/#Global_Market_of_Nutraceuticals)

• According to a 2018 Assocham Knowledge report, the Indian nutraceuticals market is expected to grow
from $4 billion in 2017 to $18 billion in 2025.

Reference: Financial express by smitha verma , Nutraceutical in India: How big is the market? Are they
really beneficial?

• According to Euromonitor International, the Indian sports nutrition market size is around Rs 1,300 crore
and is expected to grow at 22.8% CAGR (compound annual growth rate) by 2023.

• According to US-based Grand View Research, the global sports nutrition market size was valued at
$10.7 billion in 2020 and is expected to expand at a (CAGR) of 10.9% from 2021 to 2028.

• Number of consumers with lifestyle diseases such as diabetes and obesity is growing rapidly.
According to International Diabetes Federation, 463 million adults between 20 and 79 years
suffered from diabetes in 2019, which is estimated to increase to 700 million by 2045.

•Reference: ETHealthWorld from the Economic Times
Updated: September 08, 2021 8

❑ Suggestions for more export of nutraceutical product
from India:

• Increase production of nutraceuticals, however with immunity is
important ,as the world battles the COVID-19 pandemic.

• Focus on nutrients which are obtained from plants only found in
INDIA.

• understand the regulations of concerned country regarding import of
nutraceuticals in their country.

• Quality conscious
• understand the IPR
• understand the funding agencies and procedure for funding.

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THANK YOU.

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