Pharma marketing management sem8 (unit 4) hand written notes pdf

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Pharmaceutical marketing channels refer to the various ways and methods that pharmaceutical companies use to promote and sell their products to healthcare professionals and consumers. These channels include advertisements, promotional materials, events, and direct marketing.

Professional sales representatives (PSRs) are an essential part of the pharmaceutical marketing channel. PSRs are pharmaceutical salespeople who are responsible for promoting and selling medications and other healthcare products to healthcare providers like doctors, nurses, and pharmacists.

The role of a PSR involves building relationships with healthcare professionals, providing them with information about the benefits and uses of pharmaceutical products, and addressing any questions or concerns they may have. PSRs also provide samples and educational materials to healthcare professionals to help them recommend or prescribe specific medications.

To become a PSR, individuals typically must have a bachelor’s degree in a related field, such as biology or pharmaceutical sciences. Some pharmaceutical companies also require prior sales experience or a background in healthcare.

PSRs use a variety of marketing tactics and techniques to promote pharmaceutical products, including face-to-face meetings, phone calls, presentations, and online communication. They often work on a commission-based salary and receive bonuses based on sales performance.

Overall, the use of professional sales representatives as a marketing channel for pharmaceutical products plays a critical role in promoting and educating healthcare professionals about new medications and therapies available to their patients.
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