1. “Pharmaceutical Marketing: Principles, Environment, and Practice” by Mickey C. Smith and Lillian F. Gary
2. “Brand Planning for Pharmaceutical Marketing” by Michael W. M. Heeley
3. “Pharmaceutical Brand Management” by Raymond W. Hill
4. “The Handbook of Strategic Account Management: A Comprehensive Resource” by Diana Woodburn and Kevin Wilson
5. “Managed Markets and Healthcare Policy” by Anne C. Beal, Kim Slocum, and Brian L. Thompson.
Please consult with your professor or academic department to determine the specific textbook(s) you are required to read.